When one talks about a successful retailing, visual merchandizing plays a significant role in establishing communication between the customer and the store. Many people don’t realize how effective retail display can be. Surprisingly, window display acts as a catalyst in increasing the sales of any business. With the aid of mannequin, you can personalize the exhibit. It becomes easier for the prospective customer to understand what the store is selling and what kind of styles one can expect there.

Caring for Mannequins

Poorly kept mannequins never work, no matter how creative your display is. Hence, it is imperative to take proper care of your mannequins. Following tips will help to keep your total ownership cost of mannequins and therefore improve bottom line.

Ways to Avoid Scratches and Unnecessary Damage

When you are handling mannequins, the best thing to do is to first remove all rings from your fingers. It is better to have small nails and other than that, one should wear gloves while cleaning or otherwise handling the mannequin to avoid scratches. Similarly, carefully assemble the mannequin to avoid possible damage. There are certain vulnerable parts in all mannequins that should be handled with care like face, joints, hands, neck and feet.

Methods to Remove Dirt and Marks

If some pencil marks have developed over mannequins, you can use an eraser to rub them off. Many times, mannequins get smudges which can be removed using toothpaste and water mixture. Just use a soft tooth brush and remove all traces of paint.

How to Store a Mannequin?

Whenever you have to store the mannequin, it is always advisable to use save and reuse original packing box that came with mannequin.  If for some reason you do not have it, use bubble wraps to cover them. Ensure that you wrap the vulnerable parts like arms, wrist etc separately.  Use extra poly foam or Styrofoam to fill all empty space in the box.

Display Sense to Ensure Safety

It is important that you position your mannequins in such a manner that they are safe from being bumped into by people, especially in exhibition halls which are often crowded.

Use Mannequin Paints Only

If your mannequin has lost its sheen and you want to get the same luster back as it had when new, it is best to repaint it. However, don’t use just any paint. Special mannequin paint is available in the hardware shop which can be employed over the mannequin properly.  It is also possible to ask your mannequin supplier to give a touch up kit.

Cleaning Mannequin

A mannequin remains great sales tool only if it is properly taken care of. One of the most important steps in taking its care is to ensure that it does not look poor and substandard so, it is important to clean it on a regular basis, at least weekly.

It is very simple to clean a mannequin. All you need is a soft, lint free cloth like muslin, water, baking soda, spray bottle and toothbrush to clean joints and fingers. Prior to cleaning process, it is important to clean your hands thoroughly or to wear gloves to avoid finger marks on the mannequin. Moreover, it is important to apply gentle pressure on the mannequin while cleaning to avoid needless damage. It is best to clean in circular motion.

Use baking soda over tough stains. Apply the soda on the tip of the brush and clean in circular motion only. After scrubbing and cleaning with water, it is advisable to dry it thoroughly to give it the same polished look which was there when you first bought it.

Shop fittings and VM has a huge role to play in making a business flourishing.  However, mannequin is useful only if it is well displayed and properly cared. If you feel that you can’t take proper care of your mannequin, the best thing to do is to employ a professional help. There are many companies that specialize in mannequin care. Just look for one in yellow pages or Google it. Definitely, you would have to spend a small sum on it but it would be indeed worthwhile in a long run